Table Of Content

How to Create Landing Page with Systeme.io

Introduction

Hello and welcome! The better the landing page is, the more people will come, and it sells very fast so you should be designing a better landing page If you are in this place. To marketing veterans and small business owners or entrepreneurs… even if you would consider yourself an online newbie trying to squeeze into the digital marketing realm, this all applies.

Great landing page can be a difference between all the way to falling short, in this age of everything digital when nobody really cares beyond presence. In this regard, the answer is Systeme.lo: a flexible, user-friendly platform built to help with your day-to-day online marketing routines.

Hopefully by the end of this guide, you will have a better idea how to secure for your landing pages, make them in sync with your brand, and optimize it to be a conversion machine. So, let us not waste more time and start with What is the Landing Page !

What is the Landing Page

A landing page is a standalone web page created with the intention of capturing leads via form submissions or getting customers to take an action — e.g. making a purchase or subscribing to your newsletter. Unlike other pages on your site — which might invite browsing and exploration — a landing page is focused, designed with one goal in mind aka as call to action (CTA).

Whether you run an online or offline business, landing pages can help to satisfy your business and marketing needs in the following ways:

1. They generally used to collect name and email for lead generation. Businesses typically entice prospects to enter their email or contact details by giving them something valuable such as a free ebook, webinar registration of discount code.

2. Landing pages are more straightforward. In the world of landing page jargon, all you need to worry about is conversions; whether it can be completing a sale, signing up for something or perhaps simply downloading some sort of resource. This approach removes all distractions and points your visitor to the direction of where he should want ACTION.

3. Product/Service Promotion: Demonstrate specific products, services or promotions on a landing page. As long as the message is tight and visuals compelling, those ads can effectively show how it helps with social showing – how they benefit from booking us vs. not — leading them to a feeling of like-benefit=persuade that cause them ultimately lead action.

4. Market Testing: Landing pages enable marketers to test different headlines, offers or calls-to-action (CTAs). They can run A/B tests on different landing page components, collect data and find out what works best.

5. Better Ad Campaigns: A landing page can increase the productivity of your ad when mixed with powerful online advertising campaigns. Rather than using a top-level ad directed at a basic homepage, instead direct clicks toward the most fitting category page on an e-commerce site or lead to specific landing pages that tie back into ads and set up for greater engagement and conversion.

You are now equipped with the knowledge of why landing pages are important and how they work making it easier for you to get maximum benefits out of your internet marketing. Moving now to why do we have to create a landing page.

Why Do We Need to Create a Landing Page

You can use high-level, make-it-rain strategies all you want, but if you really want to improve your online footprint you should be sure to have a landing page. There are a few reasons why business owners, marketers, and entrepreneurs need to (yes the word is “need” here) spend some time creating landing pages.

1. Focused User Experience:
   Unlike a more general website, the landing page is created specifically to drive them toward just one important goal—whether it’s capturing leads, making a sale or promotion an event. It eliminates friction for a visitor and narrows her focus to just one call-to-action, ultimately streamlining the user experience and coupling visitors down into visitation funnels.

2. Higher Conversion Rates:
   Because landing pages are built for a single purpose, they convert better than other parts of your website. Get rid of all those extra links and distractions that are taking attention away from the most important area—form completion, clicking a button or making a purchase.

3. Effective Lead Generation:
   Landing pages are a great way to get important customer data (email addresses, names and phone numbers) from your customers. You are offering some sort of value e-g: free ebook, a discount, access to your webinar so that visitors provide their contact information. This information can be used for later marketing efforts, to help turn the leads into customers.

4. Targeted Campaigns:
   You are already here, so while you are running marketing campaigns on email / social media or pay per click ads then driving leads to a landing page matching the same message of the campaign will increase your conversions. The landing is well designed to ensure visitors get what they want, aligning with expectations will result in higher conversions and more engagement.

5. Brand Building:
   It will clearly show your brand value proposition to the network. Reach out get in touch with compelling visuals, lettering as well as constant branding you can acquire your web site visitors. It also quiets human nature, so that outsiders believe you are trustworthy — a key component to long-term business success.

6. Data and Insights:
   Landing pages let you collect critical data on how visitors behave. Measuring bounce rates, conversion rate & visitor flow can give way to effective changes for better strategies. By combining all this data you will learn the most about how to tweak your marketing efforts for more bang of ROI.

7. Cost-Effective Marketing:
   While more affordable than building an entire website, this has the same effect. With tools like Systeme.io, you can create high quality landing pages that are ready for conversion by anyone who does not even have major knowledge of technology and a huge budget because the process is quite simple.

When you know these advantages, it is easy to see why designing a landing page is important of every effective online marketing strategy. A beautifully designed landing page can transform your lead generation and conversion efforts for your business objectives efficiently. With that sorted out, let us get straight into how you can create a landing page by using the smart Systeme.io landing pages.

Step By Step Guide to Create a Landing Page in Systeme.io

After we learnt some basic knowledge of landing page. Now it’s time to dive into Systeme.io to create the landing page. Systeme.io is a all in one powerful marketing tools. It offers you limit of 2000 contacts and unlimited emails sent per month in free plan which is enough for the beginner.

In this article you will learn how to create the landing page with Systeme.io step by step. Now let’s create Systeme.io account together !!

Step 1: Create an Systeme.io account

Go to official website of Systeme.io, then you can click “Sign In” to login to your existing Systeme.io account.

* You can sign in your Systeme.io account if you already registered a one before

Otherwise you can click “Get my free account” to grab your Systeme.io account for free. You simply enter the necessary information and get your Systeme.io account.

* You can grab your Systeme.io free account

Step 2: Create the Funnel

There are different kinds of funnel types you can choose. It depends on your purpose. You can refer to above sections to recap your knowledge. Mostly we use landing page to build our email list. So in this tutorial we demonstrate by using “Building an Audience” funnel.

Login to your Systeme.io account, in the dashboard click “Funnels” then click “Create” button in blue.

* Create Funnel in Systeme.io

* We need to fill four details to create our first funnel in Systeme.io

It is simple to create funnel in Systeme.io. Follow me in the below four steps to get your first funnel created.

1. In the “Name” field: Enter any name you desire. e.g: Testing funnel or funnel you want to build. For our case we can enter “Keto Meal Plan” just in case you want to absorb audience from those who are interest in Keto Diet. It is one of common usage of funnel building.

2. In the “Funnel domain” field: In Systeme.io we are allowed to use two types of domains to accommodate our funnels. One is provided by Systeme.io in the form of (xxxx.systeme.io) and another is custom domains. In normal situation Systeme.io domain is enough for use. In case if you want to utilize your own domain to create the landing page. You need to create additional CNAME record in your custom domain DNS section. If you want to learn how to do it. Don’t miss our other Systeme.io articles.

3. In the “Choose your funnel goal” field: We can create different kinds of funnels. Because we want to create funnel to collect information from our target audience who have interest in Keto meal. So we can select “Build an Audience” funnel as our goal.

4. For the “Currency” field: It is optionally up to you to select the currency you want. We can keep it as default value. You can change it as you want. But keep in mind once your funnel is created but later you want to change currency it will affect your sales funnel. But don’t worry if your funnel is building audience base it doesn’t have effect only your funnels involves sales and order.
   

5. Once you are comfortable with funnel setting then don’t forget to click Save button to create.

Step 3: Create the Squeeze Page of the Landing Page

You can see the funnel name created after clicking the Save button in the previous step.

Next click on “Squeeze page” and select the template that fit your funnel purpose. For our case we select eBook template because we want to create free ebook lead magnet that provide valuable information to target audience who have interest in Keto Meal. That is our goal.

Once we have selected the required template for our squeeze page. We need to assign a URL for the squeeze page. You can keep it as default URL or give it a different URL Path. Then we can continue to customize it by clicking “Edit Page”.

Now we are in the eBook template, so we can customize some important elements in our squeeze page.

First Name: We can change the placeholder. E.g: First Name. It displays when visitors see your landing page

Email Address: This field is used for email address

Call to Action: It is important to include it otherwise our users cannot get the eBook. You can use engaging wordings like “GET ACCESS NOW”, “GRAB IT NOW”. The purpose is to attract visitors to click on your button.

Once everything is settled you can click “Save changes” at the top right corner of the editor.

Step 4: Create the Thank You / Download Page

After squeeze page has been created. Next we will create thank you / download page. It is the most important page that we can provide value or interaction with potential target audience. You can pick up your favorite template to match your goal or requirement.

Once you selected the template for your thank you / download page. You can click “Edit Page” to continue.

We are in the Edit section of Thank You / Download Page. You can customize most of the things in this page including text and buttons. For our case if we want to include free ebook for audience to read. We can change the URL of download button to where you store the ebook. E.g: Google drive or other cloud storage.

Other than ebook download you can include your social media presence like Instagram or Facebook. Then audience can reach you to further the communication. Or if you have some product or service you want to promote you even can include them as well. Then it can increase the conversion rate of your landing page.

Step 5: Create the Automation Rules

At this moment we almost finished 90% of the work. But we are not done yet. Without doing the remaining task it cannot say our landing page creation is finished. Now the exciting part begins. Follow me and you will get it done.

Our automation rules requires below things:

Email Campaign: It’s one time email communication for your target audience

Tag: Each contact can have one tag or more tags. The purpose is to separate the contacts into different email lists for different marketing operations

Create the tag name for email list

In the Systeme.io dashboard, click Contacts => Tags then Create, another Create tag dialog pop up.

In the Create tag dialog you can enter the tag name you want then click Save to the next step.

Create the email campaign

In the Systeme.io dashboard, click Emails => Campaigns then Create, another Create campaign dialog pop up.

In the Create campaign dialog you can enter the campaign name and description then click Save to the next step.

In the email campaign you need to enter Subject, Preview and Body then you can click Save or Save and test to test how the email looks like when you receive the email.

Note: With Google and Yahoo’s new policies, emails sent from a free email address are likely to end up in the spam box and hurt your business. It’s highly recommended to send emails from your own custom domain.

Create the automation rules

Click on the squeeze page on the left in the funnel then click “Automation Rules” on the right and click “Add rule” button at the bottom. When “Add Trigger” dialog pop up then click “Funnel step form subscribed”.

Click on the “three dots” of “Funnel step form subscribed” and then select “Edit automation rule”.

And then in add action, select “Add a tag” and “Subscribe to campaign” to the automation rules of squeeze page.

And then add action “Add a tag” and “Subscribe to campaign” to the automation rules of squeeze page. Select the tag and campaign you want and then click “Save rule”.

Congratulation !! automation rules are configured with tag and email campaign successfully. If you want to know more about how to use advanced automation rules don’t miss any of our new articles.

Read More: How To Leverage Systeme.Io To Create An Online Course For Free

How Do We Promote Landing Page to Build an Email List

A captivating landing page is merely the opening act in the pursuit of growing your email list. Then the most critical aspect is to run strategic promotions, which intends that it reaches the right audience leading to maximum conversion. Ten ways to drive traffic to your landing page:

1. Leverage Social Media:
   Creating Awareness via Social Platforms Indeed such channels are best to approach a large group of audience. Promote your Landing Page Content on Social Media Profile such Facebook, Twitter, LinkedIn and Instagram & other platforms on the basis of audience who more often available at those particular social media networks. Incorporate eye-catching images, persuasive copy and powerful CTAs to stimulate clicks. Do NOT forget to add relevant hashtags as they will help you gain visibility.

2. Paid Advertising Campaigns:
   Take advantage of pay-per-click (PPC) advertising with Google Ads, Facebook Ads, LinkedIn Ads or Instagram Ads. These are highly targeted ads that put your landing page for the ad right in the faces of people most likely to want what you have got. Test out different ad creatives and copy to A/B test your campaigns for the best results.

3. Email Marketing:
   Use your already set email list to advertise the new landing page. Create a stand-alone email blast to announce the landing page with some context on its value prop Create a powerful subject and an exciting mail designed to lead customers through their landing page where they are going to buy in action.

4. Content Marketing:
   Develop useful blog content on your offer and it through guest posts, personal website or even better post it on Medium & LinkedIn. Include CTA and your website links inside these contents. Add an autoresponder the idea is to share useful and relevant information to your target demographic but nudge them back to a landing page through which you can then get more data.

5. Collaborate with Influencers:
   Get in touch with niche-targeted influencers, thought leaders, or Wikivoyage editors who would want to spread the word about your landing page to people they influence. This can be a sponsored post, shout-out or collaborative content. Such testimonies need to be shown up in a more realistic sounding and relatable voice, an influencer endorsement allows your already authentic testimonials to sound credible as well as achieved, not only that but reaches with an even higher opportunity of converging audience.

6. Use Pop-ups and Banners:
   Use pop ups, banners and slide in’s to promote the landing page on your website. Have them be attractive but also non-intrusive; essentially, your offer is so valuable. A visitor would give you their email address for it. Exit-intent pop-ups, for instance, can catch visitors as they’re about to head out the door.

7. Optimize for SEO:
   Make sure you follow SEO guidelines on your landing page, including having your main keywords distributed in the title, meta description, headers and content. By creating an SEO-friendly landing page, you will be earning organic traffic from search engines which can work as a channel to deliver a strong pool of prospective leads who have expressed interest in your offer.

8. Offer Incentives:
   Make sure you add enticing incentives for more visitors to be connected to your landing page through offering discounts, free trials, exclusive contents or some other valuable stuff that can keep a visitor engaged enough to give away their email. Noticeable you may want to use PowerPoint or perhaps Photoshop, which might not grip this job for positioning the subsequent tasks inside obtain.

9. Networking and Public Speaking circuits:
   Link to your landing page in comments on webinars, during speaking events or just when you are networking. Place this link in talks, add it on your business cards with the URL or even put a note in your speaker bio of sorts that encourages anyone who sees you to go look at the landing page.

10. Use Retargeting Ads:
    Launch retargeting campaigns to target visitors who have previously engaged with your site but not necessarily completed a conversion. Retargeting ads can bring this information to the top of mind for these leads and lead them back to your landing page.

You can use some of these methods to get traffic to your landing page and increase the size of your email list. Every method has its place and using a combination of them is the key to success when trying to reach your audience. Having a strong plan for your landing page promotion is half of the battle towards you having an epic email list and meaningful customer relationships this year.

Strategies for Increasing Conversion of Landing Page

Learn how to create a landing page with Systeme.io. After all, it is a good enough beginning if you wish to start at your earliest convenience but if in order for it to function flawlessly, one should integrate jigs and wings aimed at optimizing the number of its switches which will surely skyrocket! Therefore we compiled a list of some very practical and effective tactics that will bring this in reality for you.

Clear and Compelling Headline

The truth is that your landing page headline is the first thing someone will see when they get there. Of course, it has to be very clear and to the point. Make sure that the messaging encompasses the single greatest benefit of your offer in a way that is intriguing and creates interest so visitors are encouraged to read on.

Engaging Visuals

Use high-quality images, videos, and graphics related to your offer. The landing page can become much more interesting and well understand the concept of your words in seconds with the help of Visuals. For example, a video is much better at explaining hard-to-grasp topics than simple text.

Strong Call-to-Action (CTA)

Your CTA to be Stand Out, Time Cheated and Understandable. Text: Get Started Now, Claim Your Free Trial, Download the Guide Also, do not miss out on making your CTA button to stand at a convenient place — usually near the header of your page using pop-up etc. If possible, let it be with some contrasting color in comparison with the pages background so SEO can get attracted to privilege where you turn greater attention and visit more conducive signaling link informative enough for him and his prospects too after all.

Social Proof

Use experiences or opinions of some other customers as their testimonial or references. Social proof creates trust and can go a long way in convincing new prospects to perform the desired activity. Systeme.io supports you with its dedicated sections for testimonials, and facilitates the integration of social proof components too.

Minimize Form Fields

Though you may be tempted to gather as much information as possible, long contact forms can dissuade visitors. Make sure you only ask for the basics needed to follow up, meaning name and email. You can always get more details farther down the funnel.

Offer Incentives

Offering an incentive will give you an insane boost in conversions. It can be a discount, free trial, an eBook that available exclusively through the form or even the ability to attend webinar. Communicate the benefits of your incentive well enough for visitors to want to click on it.

Use Trust Badges

Displaying trust badges or certifications can reassure your visitors that their information is safe with you. Security company badges, awards from the industry or just some payment security icons can provide credibility.

A/B Testing

The key is to test as many versions of your landing page as you can. With Systeme.io, you can create multiple versions of your landing page and do A/B tests on the headlines to CTAs, visuals and form fields. Analyze the numbers and improve by setting up what converts best.

Mobile Optimization

Make sure that your landing page is completely responsive and looks good on every imaginable device, especially mobile. Your visitors that access your page will mostly come via their mobile phones, and a bad mobile experience makes the bounce rate decease.

Urgency and Scarcity

Urgency or scarcity in the CTA is great for getting them to act now. Countdown timers, limited-time offers or spots etc. This can potentially motivate users who were tentative to convert.

Clear and Concise Copy

The headline portion to your landing page should be concise and clear. No jargon Only benefits, no features Use bullet points and short paragraphs so that the content is easier to read.

Page Load Speed

A landing page that takes forever to load can be the death of your conversions. Ensure your landing page gets loaded quickly by optimizing images, and reliable hosting service. Systeme.io is a very fast performer but you can always be kind of optimizing the page speed.

These practices can work wonders for increasing your Systeme.io landing page efficiency to really bolster conversion rates. Keep checking your analytics, collecting feedback and updating for better results because time goes so fast in this ever-evolving digital world.

Conclusion

Starting with a landing page on Systeme.io The process is seamless, and it works very well to help boost your online marketing efforts with Infotech. With a systematic approach, you will be able to create an aesthetically pleasing; easy to use and conversion optimized landing page that serves your purpose. With Systeme.io new drag-and-drop editor, along with a series of stunning templates and integration with dozens upon dozens of essential software… even someone without any technical experience can create beautiful landing pages.

Therefore, the steps you will be going through the course of reading this guide from activating your account to template selecting and content customizing up to marketing tools integration are aimed at putting all these capabilities which Systeme.io possesses in use for maximum benefit. So, always remember that the secret to a successful landing page is knowledge as well as design and implementing tactics for conversion optimization. Now Of Course, There are clear headlines, strong CTAs, visually appealing graphics and social proof which make landing pages more catchy and high-converting.

After your landing page is live, be sure to A/B test and optimize regularly. Implement A/B testing to identify what is resonating most with your target audience and make data based decisions on how this can be refined. Keep an eye out visitor behaviour, check analytics to see frequently on updated basis of too often the changes if any may need it.

In essence, Systeme.io is an incredibly strong landing page platform for high powering your marketing campaign and achieving higher results. With the guidance laid out in this post, you are sure to be well-equipped to build amazing landing pages that effectively convert visitors into leads (or customers). So go ahead, get building and see your online presence and business thrive.